Market Disruption: ‘gun that auto attacks on your back’ Fortnite Edition

Within the gaming industry, the introduction of auto-attacking weapons like the “gun that auto attacks on your back” in Fortnite has sparked economic shifts. Data indicates a surge in in-game purchases and increased revenue for Epic Games, the developer behind Fortnite. The automation of combat has reduced the time and effort required to engage in gameplay, attracting a wider audience and boosting overall player engagement. However, this convenience comes at a cost, as players may now prioritize acquiring and upgrading these weapons over other gameplay elements, potentially altering spending patterns and itemization strategies within the Fortnite ecosystem.